Explore AMA’s efforts to create and nurture more connected communities across Alberta. From supporting newcomers through HelloAlberta to fostering volunteerism with HumanKind and driving sustainable change with the AMA Community Foundation, we’re helping build stronger, more inclusive spaces for all Albertans.
HelloAlberta is a special membership for newcomers to Canada—one that supports them with critical registry services, driver education, and discounts on essentials. But more than that, it’s the cornerstone of what it means to be part of the AMA family: having the peace of mind that someone always has your back.
The impact is clear. Since this unique program was launched, we’ve helped more than 9,800 new Albertans feel at home in our province, with a 98% increase in 2024 alone. We’ve done this by partnering with more than 40 trusted organizations, connecting with new Canadians as soon as they arrive.
In 2024, we also introduced a HelloAlberta community on the AMA Mobile App. In its first nine months, the online group attracted more than 1,200 members, helping us better connect with newcomers and helping newcomers better connect with each other.
Albertans caring for Albertans—no matter where in the world their journey began.
At AMA, we talk a lot about living and working with purpose. At the heart of that commitment is giving back to our community—not just as an organization but as individuals. HumanKind, our online giving program, is one of the ways we support our staff in doing that. It empowers our employees to share the causes they care about, lead fundraising efforts, identify volunteering opportunities, and track their philanthropic efforts across the year.
In 2024, the energy was contagious—sparking ideas, initiatives, and movements that spread throughout our community. Each effort was a testament to our shared belief that change isn’t something to wait for—it’s something we create together. These included:
The AMA Community Foundation was introduced in late 2023 to create meaningful, sustainable change for future generations of Albertans. It reflects our belief in the power of small, individual actions will lead to big, collective impact. With a focus on food security, climate good, safe communities, and childhood well-being, the Foundation’s fundraising efforts in 2024 provided support for programming that helps Alberta youth thrive in strong, healthy communities.