Childhood Safety

We’re passionate about keeping kids safe—on the road, at school, and beyond. From the AMA School Safety Patrol to free reflective armbands, to Kids Go Free roadside assistance, we’re committed to protecting future generations of Alberta leaders.

Protecting Future Generations

Every child’s future is precious. It’s why we’re deeply committed to protecting the things that matter most to their well-being. Alongside our members and community partners, we’re working hard to ensure the air young Albertans breathe is cleaner, the roads they travel with loved ones are safer, and the food they eat is more sustainable. 

Protecting children’s tomorrow starts with what we do today. Together, we can empower the next generation—not just to safely navigate the world but to thrive in it, knowing they’re supported every step of the way.

School Safety Patrol

The AMA School Safety Patrol, operating since 1938, provides leadership skills that can last Alberta children a lifetime. But to continue that legacy, the Patrol needs to deliver a modern, convenient experience that meets kids and teachers where they’re at. So, in 2024, we “gamified” crosswalk safety lessons with a one-of-a-kind Roblox game that supplements our in-person training and allows kids to sharpen their skills at home. Check out the video above to learn more.

Crosswalks Patrolled

Participating Schools

Student Patrollers

Keeping Kids Visible

Children are Alberta’s most vulnerable road users—and it takes the heart of a community to look out for them. That’s why, every October, AMA provides free reflective armbands to improve children’s visibility while trick-or-treating. We love mobilizing our members, friends and neighbours around this initiative, which has become a glowing mainstay of our commitment to help kids be seen.

In 2024, thousands of AMA members and nearly 80 community groups took advantage of this safety offering, including the Girl Guides of Canada, the Edmonton Association of the Deaf, Devon Citizens on Patrol Society, local fire stations, preschools, hockey clubs, community leagues and more. Based on their positive feedback, and the fact we “sold” out of every band in 2024, we’re looking forward to bringing this free offering back for future Halloweens.

Reflective Armbands Distributed

Roadside Safety

Every parent profoundly feels the saying that having a child is like having your heart go walking around outside your body. So, 10 years ago, we created a special Kids Go Free membership to bring some peace of mind. Available for Plus and Premier members, this complimentary offering ensures that children under 16 have 24/7 access to Roadside Assistance when they aren’t with a parent or guardian. So, whether the carpool vehicle breaks down or Nana gets a flat while taking the grandchildren for ice cream, Kids Go Free has their backs. 

2022

Kids Go Free members

2023

Kids Go Free members

2024

Kids Go Free members

Driver Education in Schools

Having offered driver training since 1938, we know the program has an enormous community impact. Skilled, confident drivers make the roads a safer place for everyone—including our children. That’s why, in partnership with Alberta high schools, we’re working to ensure students from every background can learn the safe driving habits that parents, and future employers, want to see behind the wheel.

In 2024, we initiated a pilot program with McNally High School and Red Deer Catholic High Schools to bring AMA Driver Education to classrooms. Our New Driver (Class 5) training materials align with the objectives of CALM 20, making it a natural fit for high schools.

We’re proud to help give students a head-start on the practical life skills that lead to qualified drivers, safer roads, and smoother career paths. For the 2024/2025 school year, this critical driver training is expected to be expanded to include roughly 40 Alberta schools.