Message from the CEO
Michelle Chimko
President & CEO
Alberta Motor Association
100 Years of Protecting What Matters Most
As we welcome our centennial year, I’ve found myself reflecting on our legacy as a community of members. Not only what we’ve accomplished in the past 99 years, but what kind of future we’re actively shaping right now—together.
Because when I look at AMA, I don’t just see a century-old organization. I see a million Albertans, each one part of something bigger: a movement built on the simple belief that taking care of one another makes our province stronger.
That’s the spirit that has guided us from the beginning. From our earliest work in helping families navigate Alberta’s first gravel roads to our present activities—supporting food banks, planting forests, and keeping children safe at crosswalks—AMA’s impact has always been measured not just in numbers—but in lives touched. And this past year, we saw that impact grow in powerful ways.
In 2025, our members helped us deliver record donations to community food banks through Fill Our Fleet, supported us as we built on our Forever Forests commitment to rewild 100 hectares of Alberta land, and brought new educational experiences to classrooms through the AMA School Garden Studio. Our teams continued to lead by example, reducing emissions in our operations, creating safer driving habits through advocacy, and supporting thousands of community hours through HumanKind.
Every one of these stories, large and small, reflects the extraordinary ripple effect of a community that shows up for each other.
Together, we’re proving that when a million people take even one small step in the same direction, those steps can carry an entire province forward. Here’s to the next 100 years of protecting what matters most.
A Message from Our Vice-President
Jane Flower
Vice President, Corporate Purpose
Alberta Motor Association
Making an Impact Together
When we talk about impact, we’re really talking about participation—about the difference we can make simply by showing up, listening, and lending our voice.
At AMA, we have the unique advantage of being close to the communities we serve. Every day, we hear from members, municipalities, partners, and police about the challenges that matter most—and, more importantly, about how we can be part of the solution. That closeness gives us both the insight and the responsibility to help design the systems, programs, and partnerships that make Alberta safer, stronger, and more connected.
Safety has always been part of AMA’s DNA. Nearly nine decades ago, in 1938, Alberta’s roads were growing busier, and a new danger was emerging: children crossing streets on their way to school. Rather than accept that risk, AMA worked with police, teachers, and parents to create the School Safety Patrol program—empowering students to protect their classmates and shape the habits of safer drivers across generations.
That same spirit guides us today. The world looks very different than it did in 1938. We share our streets with faster, quieter vehicles, tighter school zones, denser communities, and new forms of mobility. Yet the need for shared responsibility has never been greater.
As Alberta’s communities ebb and flow, we’re deliberate about evolving alongside them—helping to design modern safety solutions that reflect how people actually move through their world. Whether it’s collaborating with municipalities on pedestrian safety, advocating for fair towing practices, or educating drivers about roadside awareness, our purpose remains the same: to protect what matters most.
Impact isn’t something we simply report on once a year. It’s something we live, in every partnership, every pilot project, and every act of advocacy that helps move our province forward.
Together, we’re shaping a future where every Albertan—no matter where they live or how they travel—can move through their community with confidence and care.