As we draw closer to our 2026 centennial, I’m often asked about AMA’s legacy. After nearly 100 years serving this province, what’s the mark we’ll collectively leave behind? But maybe the better question is this: how will we build a strong foundation for what’s ahead? In thinking about that unknown future and its endless possibilities, I believe there’s no greater gift we can provide than an environment where our children—and their children—can thrive.
For us, that means taking action now to protect our planet, create safer communities, nurture childhood well-being, and ensure every Albertan has access to healthy food.
The obstacles can feel enormous: climate change is already reshaping the land we love, and a historic number of Canadian families are struggling with food insecurity. At the same time, cultivating safe, equitable, and supportive spaces for kids to grow remains a significant challenge. As an organization, and as fellow Albertans, there’s still a lot we’re trying to figure out—and we won’t get it right every time. But looking back on 2024, I feel optimistic.
The recent successes we’ve shared as a membership family prove that big change can happen in small ways. From a new bursary program for Alberta teachers, to our food bank fundraising, to reduced idling time across our fleet operations, 2024 was a year every AMA member can be proud of. I hope that in reading our third annual Impact Report, you feel as inspired as we do.
A better tomorrow is built on the choices we make today. And with the power of a million members behind us, I’m confident our legacy of sustainability, safety and community will be felt for generations to come.
Michelle Chimko
President and CEO
It’s been an exciting, challenging and, at times, daring few years for AMA as we continue to build out our corporate responsibility programs. From the beginning, we knew we were opening a door for our members; what we didn’t know was whether they’d walk through it. I couldn’t be happier to share that they did—and they brought their friends and neighbours with them.
In 2024, we were thrilled to see the community’s response to our efforts to contribute to a more sustainable and vibrant future for Alberta. From our partnership with Project Forest, to our year-round commitment to local food banks, to teachers taking advantage of our School Garden Studio bursary, the amount of positive feedback and participation has been overwhelming.
Members have been especially enthusiastic about our Pollinator Program, with bee adoptions and honey sales empowering them to support a shared commitment to biodiversity, food security, and healthy ecosystems.
Our suite of EV services has also struck a chord in a major way. From roadside assistance to driver education, our members love having greener options, and the peace of mind that AMA is there for them regardless of what they drive. It’s pretty inspiring to see how many Albertans are making the switch to EVs and encouraging others to consider cleaner alternatives.
This report shares a lot of facts and numbers; these are a big part of being transparent and accountable. But we’re also telling an important story: one of AMA and our members taking meaningful action, making change, and rallying around a brighter future. It shows how much we all care about making Alberta a better place for generations to come.
And for anyone looking to join us, the door is always open.
Jane Flower
Vice President, Corporate Purpose