At AMA we’ve always sought to foster interconnectedness and nurture supportive communities across our province. From encouraging volunteerism through our HumanKind program and making local impacts through Community Acts of Kindness, to celebrating our heritage through land-based learning programs, we’re making an impact in the places where we live.
Connecting to Alberta’s People, Land and Heritage
Community Acts of Kindness
In 2025, AMA’s commitment to people and community was reflected across dozens of grassroots initiatives, local partnerships, and volunteer-driven events. When our annual AGM returned to Jasper following the wildfires that devastated the region, our board members and executives chose to give back by hosting a community picnic in the town. The event brought out 482 Jasper residents, and all leftover food was donated to the local food bank—resulting in a meaningful act of kindness and connection in the face of a disaster.
Across the province, AMA teams continued to show up for their communities, from staff volunteering at local food banks to our annual year-end school patrol get-togethers, held in Edmonton, Calgary, Fort McMurray, Grande Prairie, Medicine Hat, Lethbridge, Red Deer, and Camrose that brought together thousands of student patrollers and their adult supervisors from 354 schools across the province. In total, 9,685 students from 281 schools across the province attended. For schools unable to attend these events, in-school celebrations were held at 67 schools across the province, drawing another 2,038 patrollers.
HumanKind
Volunteerism continues to be a cornerstone of AMA’s culture through our HumanKind program. Each year our employees get 7.5 hours of paid time to support a cause that is personally meaningful to them. And in a year where our teams across the organization united to support unprecedented volume in our insurance operation due to regulatory changes, employees still turned out to support their communities. In 2025, employees contributed 500 volunteer hours to causes they care about, and an additional 3,083 hours supporting members at community events, safety programs and local initiatives.
On other fronts, AMA board members championed food drives within their own networks with our Community Mobilization Kits—ready-made boxes and digital tools that empower members to host their own food collections. And as always, our employees love to give where they live, and in 2025, this included donations to 50 diverse causes.
AMA teams also supported the Calgary Police Youth Foundation’s Drive of Champions event, helping the organization deliver critical crime prevention and early intervention programs for young people. And in Edmonton, volunteers joined partners at Fort Edmonton, Sustainable Food Edmonton, Little Potato Company, and the City of Edmonton to harvest nearly 4,700 lbs of potatoes, providing long-lasting fresh food for community kitchens and local families during the Thanksgiving season.
Humankind impact
Small Actions, Big Impact
Behind the scenes, AMA staff continued to extend their impact in practical ways. Staff in centres across the province rallied for blood drives, this year contributing 35 donations across nine clinics, potentially saving up to 140 lives. And throughout the year, countless small but meaningful acts from distributing water at local charity runs to supporting School Safety Patrol celebrations reinforced AMA’s belief that strong communities are built through shared effort.
Together, these moments form a picture of who we are: a community of people who care deeply about Alberta, who step up when needed, and who bring our mission to life not only through our services, but through our actions. In every corner of the province, AMA employees are building stronger, safer, more connected communities—one event, one volunteer hour, and one act of kindness at a time.
HelloAlberta
HelloAlberta is a special membership program for newcomers to Canada, supporting them with critical registry services, driver education, discounts on essentials, and more. We’ve done this by partnering with 90 trusted organizations, connecting with new Canadians as soon as they arrive. It’s our way of making newcomers to this province feel welcomed and supported in their new home.
Partnered with