From advocating in the 1930s for tree maintenance along Alberta’s mountain highways to the province’s first emissions testing in the 1970s, protecting our shared environment has been a focal point of AMA for a very long time—and remains one to this day. This year we introduced several new initiatives aimed at reducing our impact on the planet while maintaining preexisting programs that have positioned AMA
as a good environmental citizen.
Harnessing the Sun
AMA embraced solar energy in a big way in 2025. Our Kingsway Centre in Edmonton, already a pioneering building in terms of energy efficiency with its geothermal heat pumps, got even more sustainable in May 2025 with the addition of a 432-module solar array on the main rooftop of the building and the parkade, producing 245.1 MWh of electricity—enough to cover 18% of total building consumption. That’s the equivalent of powering 145 electric powered passenger vehicles for an entire year!
Our Medicine Hat Centre unveiled a 170-module rooftop array in the same month with a capacity of producing 93.5 MWh—enough to cover 90% of this smaller building’s energy consumption. And in December of 2025, a new 100-module rooftop array was installed at our Edmonton South location and is expected to produce 47.3 MWh annually.
In all, solar energy accounted for 4% of AMA’s electricity consumption in 2025. This number is expected to increase in 2026 as the Edmonton South building array begins to produce power, and further arrays are added to our Edmonton South Service Centre and our Blackfoot Service Centre in Calgary.
Forever Forests
Rewilding Alberta continues to be one of our most important commitments in the climate space, and it’s something we’re very proud of. Starting in 2022, we began our “Centennial Forest” project aimed at planting 200,000 trees, 100 ha2 to celebrate our centennial in 2026. For reference, that’s about 186 standard FIFA soccer fields worth! In 2025, with the support of our partners at Project Forest, 187,970 trees were in the ground, meaning that we are at 94% of our target!
Sustainable Paper Transition
This year, AMA took meaningful steps to reduce the environmental footprint of our printing and paper use through two complementary initiatives: the PrintReleaf reforestation program and a transition to a more sustainable paper option. Working closely with the Green Squad—a dedicated group of AMA employees passionate about reducing our climate impact—we partnered with several departments to test a range of environmentally conscious paper alternatives.
Through this process, Sugar Sheet paper—carbon-neutral paper made entirely from recycled sugar cane fibre—emerged as the best fit for AMA’s everyday needs, offering the closest match to the look and feel of conventional paper while reducing AMA’s emissions and tree use. With support from teams across the organization who manage paper orders, we began systematically replacing traditional paper with Sugar Sheet and recycled-content options.
These changes are already making a measurable difference. Through PrintReleaf alone, AMA has offset 50,255 pounds of paper, the equivalent of 605 trees reforested and 205 million tons of carbon dioxide equivalent avoided between January and November 2025. Our shift to sustainable paper has further amplified these benefits: by using 344 packs of Sugar Sheet, we saved an additional three trees, and by incorporating 180 packs of 30% recycled-content paper, we saved approximately 31 more. In total, AMA conserved 34 trees this year simply by choosing more responsible paper products.
Together, these efforts demonstrate how small operational changes, supported by collaboration, testing, and staff enthusiasm, add up to meaningful climate impact. Thanks to the Green Squad and the many teams involved, AMA is building a more sustainable future, one sheet at a time.
PrintReLeaf program
EcoClaim: Transforming Emissions Tracking in Property Claims
In April 2025, AMA Insurance launched EcoClaim, an innovative software and training program that brings sustainability directly into the property claims restoration process. EcoClaim helps us measure, report, and reduce Scope 3 greenhouse gas emissions—the indirect emissions generated by contractors and materials used during repairs. By giving contractors the tools to divert debris from landfills and recycle eligible materials, EcoClaim empowers our vendor network to make more climate-smart choices while improving transparency across our claims operations.
In the first year of use, EcoClaim has already demonstrated strong environmental impact. From January to December 2025, participating contractors reported over 440,229 kg of waste diverted, avoiding 483,548 kg of CO₂ emissions. That’s the equivalent of 105 cars removed from the road for a full year, or 62 homes’ annual energy use. With a 99% diversion rate (99% of waste recycled rather than sent to a landfill) among claims that submitted full data, the program shows how targeted reporting and clear expectations can meaningfully shift waste-handling practices in the restoration industry.
EcoClaim is proving that when we integrate sustainability tools directly into our workflows, we not only reduce emissions but inspire a more responsible and efficient restoration process across our entire network.
440,229 KG
of waste diverted with EcoClaim
Shredding impact
Every year, our member-exclusive shredding and electronics recycling events are key parts of our climate commitment. These programs empower members to divert waste from landfills, save trees, reduce greenhouse gas emissions, and recover such resources as metals, glass and plastic to make new products—all while helping protect their data and guard against identity theft.
E-Recycling Impact
