Advocacy

As an Alberta leader in consumer protection, AMA helps keep members safe year-round with resources that address auto theft, catalytic converter theft, safe driving, home safety, predatory towing and more. From signature programs like Lock It Or Lose It to Tag Your Cat, learn how we’re making an impact on crime in the province.

Get Back in the Habit

Every year in Alberta, there are more than 100,000 collisions—and nearly all of them are entirely preventable. So, in summer 2024, we launched a provincewide campaign to encourage drivers to reflect on their own behaviour behind the wheel and Get Back in the Habit of safe driving.

The campaign is informed by the leading causes of collisions in Alberta, along with an AMA survey showing a significant gap between the risky behaviours that drivers witness on our roads and what they’ll admit to doing themselves.

Watch the video above to learn more.

Stop signs

7% of Albertans admit they roll through, but 48% say they frequently witness this behaviour.

Speeding

12% say they speed, but fully 79% frequently witness speeding.

Improper turns

1% admit they do this, but 29% frequently witness it.

Tailgating

Only 1% say they do this, but 58% frequently see it occur.

Source: AMA survey of 1,882 Albertans

Know Before The Tow

While Alberta’s tow industry is highly reputable, the behaviour of a minority of unscrupulous “accident chasers” is resulting in huge headaches—and even bigger costs—for unsuspecting motorists. As a leading consumer protection advocate, we knew that the best way for Albertans to stay safe was to know their rights. So, in late 2024, we created Know Before the Tow: an awareness campaign to help motorists feel confident in refusing aggressive or unsolicited tow services. 

We also worked with government to advocate for increased protections for motorists in these roadside situations. Heading into 2025, we hope to see changes that prohibit uninvited tow operators from approaching an incident zone, among other consumer safeguards.

Crime Prevention

Auto theft and theft-from-vehicles are ongoing concerns in Alberta. AMA continues to lead the way in tackling these crimes through advocacy, awareness, and education. Across our various prevention campaigns, the core of this work is a message to be proactive and remain vigilant.

Recognizing that theft is often a crime of opportunity, AMA’s Lock It Or Lose It program—which began in 2018—reminds Albertans that the power of prevention is in their hands. And our Tag Your Cat program, active since 2023, provides members with an easy and affordable way to fight catalytic converter theft. 

Alongside other stakeholder efforts, our target impact is to help reduce automotive and property-related theft across the province. Whether it’s the holiday shopping season or a summer long-weekend, we support members and Albertans year-round with ways to keep their homes, vehicles, and communities safe.